In an ever changing digital world, knowing how social media will change over the next few years and affect your business- can be quite elusive. We sat down with Roy Taylor, who is a CEO & founder of multiple 6-figure social media marketing agencies. As a rising figurehead in the social media world, he gives us direct insight on future predictions regarding the development of today’s platforms. With Instagram and Facebook heavily cracking down on non-organic profiles, users are seeing their engagement decline over the last two years. Therefore, Taylor indicates that:
“If you aren’t creating real, valuable, organic, and shareable content, it will be challenging to go viral. Therefore, you have to create a real story and provide value topped with the right marketing to see your brand explode.”
@RoyTvylor
Taylor explained to us that there’s only 2 types of accounts that grow unrealistically fast: first, people who do comedy skits and secondly, girls with pretty faces and beautiful bodies that they show off. If you aren’t in those categories, a well-crafted brand image and strong marketing strategy is your next best bet. Having high quality content, engaging posts and targeting a specific niche is key. One of secret ingredient he shares with us is building connections offline as well.
Why? “Because you can’t fake popularity! You really have to get around big people. My best advice is to collaborate with large influencers and brands, create organic content, and make sure they shout you out to their followers- real fans are your biggest assets.” Social media can make you a tremendous amount of income; for instance millions of dollars everyday is traded on Instagram between businesses and influencers to cross-promote their brands!
According to Taylor, the formula is simple: create an Instagram account with killer unique content, attract new engaged followers, then sell advertising, shout-outs or products. The products can be yours or other people’s. Depending on your budget, a VIP Marketing agency like Roy’s can build any account much faster than usual by connecting you to the right influencers and resources. Social media isn’t going anywhere- it’s allowing the world to communicate in a way that has never been seen in the history of the world. By investing now in the this trend is still positioning yourself in a great place for growth over the next 20 years. A lot happens very quickly in just 2-3 years!
Therefore, increasing your influence can drive a very high ROI. Upcoming brands and influencers are encouraged to reach out to Roy via Instagram @RoyTvylor to explode their brands & reach a bigger audience faster!