THE BLOG
02/09/2011 04:26 pm ET Updated Dec 06, 2017

Did You See That Super Bowl Commercial for Kale?

No. Of course not.

Of the 12 food commercials during Sunday's Super Bowl, all were for junk food and liquid candy, like Coke, Pepsi, Lipton Brisk, Doritos and Snickers.

What you need to know:

Let's just say, outright, that we enjoyed the commercials very much. There was lots of creativity. Overall, the quality was higher than in past years.

However, it's a sad commentary on the state of our country that the food industry's top brands market products that have the potential to make us weigh twice as much as football players. With all their game gear on.

Not that sweets and soda pop are taboo. But the incessant drone of commercials and ads, culminating in the annual Super Bowl commercial-fest, causes people to consume way too much, and much too frequently. Cola is not something you should be drinking with every meal. Chocolate candy is not a dessert to be consumed after every lunch.

Imagine if kale and other leafy vegetables had the advertising budget of Coca Cola or PepsiCo. There's nothing wrong with eating an orange every day, or a tomato or bok choy. Unfortunately, produce is not backed by any big brand with megabucks to spend on marketing.

What to do at the grocery store:

Forget the Super Bowl commercials (and everyday commercials) that usually promote the worst a supermarket has to offer nutritionally. Choose less-processed products.

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