Pepsi
"Um, I stop the police from shooting black people," says "Kendall."
Like most things in the industry, Madonna did it first.
WHAT'S HAPPENING
It did bring people together -- just not in the way Pepsi had intended.
"Black power, with a white smile," suggested "The Daily Show" host for Crest Toothpaste.
It happened IN REAL LIFE.
A headscarf is not a prop.
"We are removing the content and halting any further rollout," the company said.