Wednesday the CBS Building in Manhattan, the one they call Black Rock, was wrapped in yellow crime scene tape, a gimmick to advertise the popular crime scene show, CSI: NY, on CBS Wednesday nights. I was rushing by on my way to a roundtable at the nearby Museum of Television and Radio. It was about Big Media, the Bloggers and where the two are likely to meet over the next few years of Web development and cultural change. Which is basically the subject of the book I am writing.
"The bloggers were the usual suspects who write about the issue of blogging, journalism and the media," said David Weinberger, who was there. "The MSM folks were high-level execs at the usual suspect TV and print mainstream news organizations." True. (We weren't a representative group of bloggers, either. No one from the cultural right, no minorities, only a handful of women, no one in his or her 20s. So apply whatever discount rate you wish.)
I was 20 minutes late. As I slid into my seat it took time for my eyes to adjust to the room because they were still on the "emergency" yellow of the fake crime scene tape CBS had wrapped itself in. Black Rock looked sad to be dressed that way. Then I looked around the room and saw three "teams" sitting around in a big rectangle with microphones and a moderator. My team, Bloggers and Net Heads, had...
- Tim Porter (press blogger at First Draft, ex newspaper guy, thinks it time for journalists to wake up.)
- Jeff Jarvis (packs them in at Buzzmachine) future J-professor, ex-President of Newhouse Online, evangelist for citizens media.
- Dan Gillmor (who blogs at Bayosphere) once a top columnist and blogger for the Mercury News in Silicon Valley, quit Knight-Ridder for a citizens media start up.
- Susan Crawford, the law professor who blogs where intellectual property, technology and democracy meet on the Web.
- Debbie Galant (Barista of Bloomfield Ave.) pioneer in hyper-local blogging for fun, dollars and civic import in the middle of Jersey.
- Terry Heaton (POMO Blog) the television news director who got radicalized by the Web, and quit television to blog, write essays and consult on new media.
- David Weinberger (Joho the Blog) ClueTrain author, Web philosopher, Berkman Center Fellow.
- The author of this post.
- And Bill Gannon, who is not known as a blogger but is editorial director of Yahoo News, a company on the rise (with news about Kevin Sites and new columnists) and bigger than all the other firms represented by far.
The Big Media team was led by bosses, people who run news factories, including:
- Jonathan Klein, the President of CNN/US (who famously defined a blogger as some "guy sitting in his living room in his pajamas," not that this is all he's known for...)
- Andrew Heyward, President of CBS News, who has figured in more than one PressThink post during the saga of Dan Rather and the Killian Memos. (See this one.)
- Rick Kaplan, President of blog-crazy MSNBC. He formerly had Jon Klein's job.
- Paul Steiger, Managing Editor of the (yes, we charge) Wall Street Journal.
- Alisa Miller, Senior Vice President for Public Radio International, a major distributor of programming to NPR.
Joining the Bloggers Corps (Bill Gannon included) and the Big Media Bosses was a third team: People actively involved in the migration of the old journalism to the new environment of the Web, including some bosses of the Web operations.
- Martin Nisenholtz, CEO of New York Times Digital, which just introduced TimesSelect. See my post about it, Charging for Columnists.
- Kinsey Wilson, editor-in-chief of USA Today.com, one of the highest traffic news sites.
- Bill Grueskin (see his Q and A with PressThink), Managing Editor, The Wall Street Journal Online.
- Stephen Baker, Senior Writer, Business Week, co-author of Blogspotting for Business Week Online.
- Vaughn Ververs, Editor of the new ombudsman-like blog, Public Eye, at CBSNews.com, where I guest blogged recently.
- Stephen Shepard, formerly the editor of Business Week, now the Dean of the new CUNY J-School who gets to create a Web era curriculum from a tabula rasa.
- Christy Carpenter, executive director of the Media Center project at the Museum, a convening body for the broadcasting industry, designed to help leaders come to grips with big issues. The Museum's roots are in a one-to-many world, and the glamour of network television. But the world is changing, so the Museum has to reach out.
- Merrill Brown--who doesn't blog, but should--wrote an influential report warning news executives that the world is changing, so you have to reach out. He was Editor-in-Chief at MSNBC.com, which he helped launch in 1996. Brown could have been on all three teams, which is probably why he was moderating.
The ground rules prevented quoting without permission, a condition I don't like and would never request, but some of the big executives need the cover, so we do it that way. You have the cast of characters. Here's what they said:
- I didn't sense any sign of panic from the bosses or the migrating pros. They're cautious in making statements about the future, but pretty confident they've got a handle on the Web. They enjoy reminding each other--and you--about the illusions that spread during the first Net boom (1995-2000), implying that a similar fever has overtaken some people now.
Jay Rosen is on the Journalism faculty at New York University. His weblog is called PressThink: Ghost of Democracy in the Media Machine.