11/16/2012 05:06 pm ET Updated Dec 06, 2017

100% Middleearth, 100% Pure New Zealand

Tourism New Zealand recently launched a new look for destination New Zealand, with the 100% Middle-earth, 100% Pure New Zealand campaign, invoking the energy of Middle-earth.

With New Zealand's breath taking landscapes starring in The Hobbit trilogy, Tourism New Zealand has created a new TVC to show the world that the cinematic fantasy of Middle-earth, as revealed in the upcoming adventure motion picture The Hobbit: An Unexpected Journey, is the reality to be found in New Zealand.

Traveller - your dreams are waiting. Click Here to see the 100% Middle-earth locations