These latest McCain commercials are somewhat confusing. In one way, they're smart, and in another way, not so much. I don't know about you, but I haven't seen any of these commercials on regular TV. I've only seen them on the news and commentary shows where they're shown and then experts debate about whether they're outrageous or not. In other words, McCain's getting free airtime for them. The Republicans don't have to spend a penny, and they're getting more exposure than if they had actually paid to have the ads shown. The more outrageous they are, the more they're shown and discussed.
On the other hand... In his commercials, McCain blasts Obama, he misquotes Obama, and then he puts Obama in a commercial with Paris Hilton and Britney Spears. What's that one really about? I guess it's supposed to make us think that in some way, Obama is like Britney and Paris. What are they trying to imply? That Obama doesn't wear underwear? What do those clever advertising people want us to think about? Paris Hilton's sex tape? Are we supposed to start thinking about Obama having sex? If so, that's dangerous for the Republicans, because if you start thinking about Obama having sex, you might start thinking about McCain having sex. And then who are you going to vote for?
In addition to writing television shows and columns, Lloyd Garver has read many books, some of them in hardcover. He can be reached at firstname.lastname@example.org. Check out his website at lloydgarver.com and listen to his podcasts on itunes.