For years, many years in fact, I've wondered about the origins, and veracity, of the expression "good guys finish last."
Why is that the case, and who deemed it so?
Despite my intellectual wrangling with this question, my own evidence seemed to suggest that maybe, just maybe, there was indeed some validity to it.
By the end of 2011, I had spent almost 25 years in marketing, and had seen first hand how many organizations were governed by politics, by ego, by a zero sum mentality.
Zero sum, as in, I don't have to really be that good, I just have to be better than you.
And so, I began to dream about a work environment that was driven more by capability and less by ego. More by collaboration and less by politics. More by generosity than selfishness.
In short, a company driven by kindness.
Aesop said so long ago, "No act of kindness, no matter how small, is ever wasted."
And then I read this, along the same lines, ""No act of kindness is too small. The gift of kindness may start as a small ripple that over time can turn into a tidal wave affecting the lives of many."
And I began to embrace, and then champion, the notion that kindness in our everyday lives can be transformative.
That kindness can create real value, organizationally, culturally, financially.
That kindness can indeed be the key to long-term success. Not a hand-holding let's sing kumbaya kind of activity, but a game-changing pursuit.
That kindness can and should be the central pursuit of any quality enterprise.
And so, when at the beginning of 2012 I launched my new social media agency, it was without hesitation that we established our highest pursuit -- to be the world's kindest company. Nothing more, nothing less.
And we set out to prove that indeed, good guys (and women) can finish first.
Make no mistake. We want to win.
We operate with intense urgency.
And we want our clients to win, above all else.
Through it all, we remember that above all, the outcome of being the world's kindest company is to create ever more value for our clients.
So, for the coming months, I'm going to share our approach to being the world's kindest company. For us, it's less a cultural statement and more of an operating statement - a set of structural systems, processes, tools, and frameworks that enable us to establish and scale a kind company.
Being kind isn't about trust falls, or t-shirts, or laminated slogans.
It is, instead, how we work.
How we recruit. How we compensate and reward. How we manage and allocate resources. How we communicate. How we plan and prepare. How we collaborate with our clients. How we move at the speed of light, with a flat, fast, left+right brained organizational model. How we maintain a bias for more ideas vs. the perfect idea (after all, the best way to have a great idea is to have a lot of ideas).
More to come in the coming months. I hope you'll join me for the series, and I hope at the end, you'll arrive at the same conclusion that I did at the beginning of 2012.
That becoming the world's kindest company isn't a luxury, but a business imperative.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.