07/14/2009 07:59 pm ET Updated May 25, 2011

GQ 's Cover Blunder: Where's Channing Tatum Shirtless?

GQ released its hot cover featuring Channing Tatum and it's spreading like wildfire all over the Internet.

What's also getting a ton of buzz?

The even hotter shirtless pics of Channing inside GQ. CLICK HERE to see the pics!

So - why didn't GQ put the picture of Channing shirtless on the cover?

The magazine looks like it's assuming the general newsstand buyer will remember seeing the shirtless pictures of Channing online and connect them to the cover.

In the competitive newsstand business, that's a big mistake!

While it wouldn't fit GQ's traditional format, the magazine should have at least inset the picture - ultimately reminding the consumer that the pics are inside.

CLICK HERE to see the cover at CoverAwards!

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