02/12/2014 05:12 pm ET Updated Apr 14, 2014

Kardashians in Jock Straps: Why Sports Books Strike Out

Once upon a time, sports books were revelatory. They told inside stories of competitive greatness, with a little bit of humor, sociology and male bonding thrown in.

Today, most sports books are a disaster, devoted to self-justification, special pleading and settling scores.

Athletes once were sportsmen and sportswomen. Today, they've turned into entertainment figures -- Kardashians in jock straps, if you will. And who really needs to read a book about that?

I love sports books so much that I once posted a list of seventy great ones on Amazon (why, I don't know). But today, I'm finding neither greatness nor goodness in most of the sports books I encounter. The two latest embarrassments: They Call Me God: The Greatest Umpire of All Time, by Doug Harvey with Peter Golenbeck, who surely should have known better, and You Heard Me, by ESPN broadcaster Colin Cowherd, who clearly did not.

Harvey was the greatest baseball umpire of all time; if you don't believe it, just ask him and he'll tell you. His book details his rapid ascent from poverty and minor league ball to the pinnacle of umpiring success -- including deification in the baseball hall of fame.

Fans of 1960s and 1970s baseball will love the inside stories of basebrawling with the likes of Juan Marichal, Willie Mays, Leo Durocher and Tommy Lasorda.

The problem is just how many baseball fans of this era are still alive and buying books. Probably not that many. When I was a kid, a staple of baseball games was the old guy sitting alone, nursing a beer, not bothering anybody, keeping score in a weathered scorebook. I think those guys are the target audience for this book. My fear is they all died.

One thing that lives on, at least in Harvey's memory and now in hardcover, is a startlingly clear recollection of everyone who so much as looked at him the wrong way. Why did Peter Golenbeck, a deeply accomplished sports book author, find it edifying for the reader to include the complete catalogue raisonné of every one of Harvey's resentments? God only knows, and I mean the real God, not Doug Harvey.

Next up, Colin Cowherd, host of ESPN Radio's national morning show. I listen to Colin almost daily, and I like the guy. He tends to suffocate you with his admiration for his own intelligence and his compulsion to point out that he's the smartest guy in any room. But he still makes for great radio, because in between all that, he brings perspectives on sports that are engaging and thought-provoking.

The problem is that his book falls between two stools, or two audiences, more accurately. On the one hand, Colin wants to sell a lot of books to the regular Joes who make up the overwhelming majority of his radio audience. There are two problems with that strategy. First, they can't read. Second, they've already heard the opinions expressed in the book on the radio.

On the other hand, Cowherd wants to be taken seriously by the professionals in his audience -- the attorneys, stock brokers and doctors he collectively refers to as "Career Guy." With his quick-hit observations, he wants to be taken seriously as the Malcolm Gladwell of the sports world.

The book is cleverly disguised as wisdom, as if Cowherd were begging "Career Guy" to accept him as an intellectual equal. At the end of the day, though, the book is less about fresh insight for the reader and an unending undercurrent of praise for the author's own verbal acuity. A guy as smart as Colin could have done a lot better.

So why are sports books, of which these two are emblematic, so maudlin and self-serving today? A quick trip down memory lane is in order. Forty years ago, Jim Bouton, Roger Kahn and Roy Blount, Jr. launched an entirely new approach to sports books with Ball Four, The Boys of Summer, and Thirty Tons A Day, which took us inside the locker rooms and the private lives of the players in ways that the prior approach to sports writing -- pure hagiography -- never did. So sports books were raunchy and revelatory for the next four decades.

Then came Andre Agassi's Open, in which the tennis star singlehandedly transformed the genre of sports books by telling us far more about his wounded psyche than any reader would have dared to ask. The book is a masterpiece, and like most masterpieces, it is widely -- and poorly -- imitated. In fact, it ushered in the current era of sports books, which are all about the soggy, tortured souls of competitors.

Pity me, these books, by the likes of Doctor Jay, Doc Gooden, Jimmy Connors and other greats, seem to be saying: I'm the greatest in the world at what I do. I make a fortune. But underneath, I'm vulnerable and miserable, just like you.

Spare me.

The best thing Tiger Woods ever did, post-divorce, didn't happen on a golf course. It came down to his refraining from writing a tatty tell-all about his fifteen girlfriends. His restraint was admirable, certainly compared with Hank Haney, his former swing coach, who wrote a book gleefully exposing all of his boss's character flaws. Hey, Hank: Take a look in the mirror. Disloyalty is a character flaw, too.

Where does all this leave us? With sports figures turned first into entertainers, Kardashians in jock straps and then into candidates for Dr. Phil's couch. That's why the whole genre of sports book writing appears to have played out. As Carly Simon sang, back when Bouton, Kahn, and Blount were writing the greatest sports books of all time, "Sometimes I wish...often I wish...that I never, ever, ever, ever knew...some of those secrets of yours."