I kicked in the door on the Gary Vaynerchuk book signing in the Borders at Columbus Circle, New York City. I had to hop on his new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion, I have seen Gary on the web, TV, and a few venues. I am glad he's doing his thing, repping for UGC marauders worldwide. Kill it, baby! You'll be spraying champagne in Mark Sanchez's face as the Jets owner soon enough.