10/23/2014 10:25 am ET Updated Dec 06, 2017

3 Simple Rules to Create Content Better, Faster, Easier


Have you ever felt "stuck" when trying to come up with articles, videos, blog posts, or social media content? If you said "no," you're either Stephen King or a big ol' liar.

The truth is, most of us know all too well the feeling of "staring at computer screen and mind freezing." Here are three simple rules to increase your "likes and shares" for your articles, videos, blog posts, and social media content:

Rule #1. The Audience Is Listening -- To Themselves.

Who would you rather go to dinner with: someone who talks incessantly about themselves, or someone who's genuinely interested in YOU?

One of the reasons we get "stuck" is because we are literally stuck on ourselves. Next time you sit down to create an article, video, blog post, or social media content, think about the people you want to impact.

More specifically, picture a SPECIFIC PERSON in your mind; for example, one of your core customers, clients or prospects who you have actually communicated with recently. If that person had hired you to give them advice, what would you say to them?


1. Write a brief, concise, informative message.

2. Use clear language that gets your point across quickly -- don't obfuscate, equivocate, or use words like "obfuscate" or "equivocate."

3.Don't always talk about how great your product or service is. Of course, there are times you DO need to talk about how great your product or service is. Just not every time.

Remember, people will like you more when you demonstrate that you're just as concerned about THEIR problems as you are about your own. And people do business with people they like.

Rule #2. Address Your Core Customer's Pain AND Ambition.

Question: What's the greatest motivator in the world? Answer: Pain.

Why? Biologically speaking, any organism must avoid pain in order to not die. That's why most marketers focus the majority of their messages on their prospects' PAIN.

However, when ALL you talk about is pain, your messages become like Johnny One-Note: "Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahhhhhhhhhhhhh!"

It gets a little boring.

So, when creating any online content, also address your core customer's AMBITION -- their dreams, hopes and desires.

For example: When you follow Rule #1 and really put yourself in your core customer's shoes, imagine what their day is like. (You may not have to imagine much, because odds are you're a lot like them.)

To address pain, ask questions like: "What am I afraid of? What is hurting me or scaring me right now? What's my biggest frustration?"

But then, also ask questions to elicit your core customer's AMBITION: "What do I really, really WANT? What's my dream or big goal? What do I think is JUST out of reach that I would really like to have?"

Address your core customer's pain AND their ambition, and people will be more likely to respond positively to your messages.

Rule #3: Leave 'Em Wanting More.

A man was leaving an auditorium in the middle of a speaker's oration. A woman who was just coming in asked him: "Oh, is the speaker finished?" He replied, "The speaker was finished a half hour ago. He just hasn't stopped talking."

A good rule of thumb is to keep your online content between 500-1,200 words. In the immortal words of Paul Hogan: "When you're onstage, remember the three Gs: Be gracious. Be grateful. Get off."

Whenever you post online content -- including articles, videos, blog posts, and social media content -- never forget that you are "onstage." The more gracious and grateful you are -- and the quicker you get off, after having made your point -- the more likely people will be to respond to your messages.

The best speakers, writers, communicators and content creators always leave something to their audience's imagination.

Noah's Note: People do business with people they like. Use these three simple rules to increase your "likeability" as well as your bank account.


P.S. Drop me a comment below if today's message resonated with you.

And be sure to tell me if you'd like more articles like this.

I believe in you!

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2013-12-16-1NoahStJohn.jpgNoah St. John is famous for inventing Afformations and helping busy entrepreneurs to accelerate income, boost self-confidence, and make success automatic.

His sought-after advice has been called the "secret sauce" for creating breakthrough performance.

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Inventor of Afformations; founder of Power Habits®