The ultimate purpose of all my days at work is providing sleep comfort to a variety of people. Guest rooms in hotels should be comfort machines, real sleep-heavenly paradises. Believe me, we really go all the way for this to happen.
All factors are important: the light, the temperature, the air quality. Then comes the emperor of it all: the bed, with all its combinations and choices of bases, mattresses, bedding and linens. In 30 years of trade I have seen lots happening, and surprisingly research and development are far away from stopping. New more and more amazing products and options to improve our sleep are issued year after year.
Take it from a professional: Sleep is a pillar in our lives. It may be a buried pylon in the foundation of our days, but we should never overlook it or take it for granted because of its subtle role. I was born in Venice, Italy. The city looks as if it floats on water, but all the hard sustaining work is done under the sea level by millions of pillars. You do not see them, but take them away and you will have the kind of either sudden collapse or sneaky sinking and crumbling that will happen to our lives without a good sleep.
I was rather amazed to learn from my cycling-crazed husband about the British Cycling Team's marginal gain system. Sleep and everything related to it is so important that the support team went to the length of bringing along the mattresses, the pillows, the bedding, the sheets and the air conditioning units from stage to stage in all international competitions. The medics reckon that enhancing and keeping constant the athletes' sleep quality gave them a substantial marginal gain, which, together with relevant changes in other areas (wheels weight, suits aerodynamics, dietary changes) gave the team that competitive advantage that others might as well have tried gaining in less transparent ways.
This got the team two Tour de France winners in two years and 12 medals at the last Olympics.
So, what else is to be added if not: May the best sleeper win.