02/08/2013 06:51 pm ET Updated Apr 10, 2013

Kinder Capitalism: An Idea Worth Pondering

I was very fortunate to meet Nobel Peace Prize winner Mohammed Yunus at the World Economic Forum Annual Meeting 2013 in Davos.

He challenged us to think about how business and the social entrepreneur can bring many solutions to society. He challenged the present model of capitalism, where profits are to be extracted at all costs to society and workers, and suggested a better, more enlightened form of business.

Why should profits be distributed? What if the profits can be continuously reinvested in the business to improve the product or service and bring greater benefits to the customers and employees of the company? Well, the price of the product could be lowered and the service continually improved if all profits were ploughed back into the business. The company could become not only kinder and gentler to its employees, but also to the environment in which it operates.

It is a new form of capitalism, and judging from the latest financial crisis we all suffered, if businesses adhered to the Yunus approach maybe there would be more employment, better products and lower prices for all members of society.

Now that is an idea worth pondering.