03/29/2013 07:09 pm ET Updated Dec 06, 2017

The Content Brief: The Content Reader Revolution

Go ahead and laugh at Yahoo! for paying $30 million dollars for a 17-year-old's news aggregator app.

Just show us your content reader first.

Whether the Summly purchase itself turns the content world on its head or not, there's no getting around one fact: there's a lot of material online, from news to blogs to social media to videos to music, and some company is going to figure out a way to organize it and present it in a way that's personalized, relevant, stylish, easy to use and shareable. And for that company, $30 million will seem like a bargain.

Flipboard thinks they have the answer, with a new update that lets users create and curate their own magazines around personal interests, from content found all over the Web, including social media. Are they on to something? Well, users created over 100,000 magazines within 24 hours after the launch, so there's a sign.

Learn more about the content reader revolution in the latest episode of The Content Brief from Freshwire below.

Missed last week's take on location-based marketing? Check it out here.