05/17/2013 09:00 pm ET Updated Dec 06, 2017

The Content Brief: TV Goes Multiplatform at the Upfronts [WATCH]

Can broadcasters convince advertisers to keep paying to reach a smaller, fragmented audience?

At the television upfront presentations this week, networks tried to prove they can catch up to consumer habits and deliver viewers, who have more choices than ever for video content. ABC, TBS and TNT announced they'll offer live streaming via apps and websites, no doubt hoping they can head off any potential cord-cutters thinking they'll give services like Barry Diller's streaming startup Aereo a shot.

Social TV, particularly via Twitter, was a hot topic. Both Fox and ESPN are cozying up to the social network to try and keep fans engaged.

USA network, on the other hand, isn't looking for a partner: they're going to create a multiplatform user experience that aims to keep viewers on its sites.

And then there's CBS, who, to be fair, can afford to be a little smug (for now). President and CEO Leslie Moonves is unimpressed with rival nets and their digital efforts: "Anybody who spends 20 minutes talking about multiplatform at their upfront does not have much else to sell."

Oh, and if you're wondering where NBC is - check right behind Univision. The Spanish-language net made sure to tout its influence and value this week.

Watch this week's episode of The Content Brief from Freshwire below for more.

And you can catch last week's episode on big data right here.