11/12/2012 12:53 pm ET Updated Dec 06, 2017

WATCH: 60 Seconds of Social Media

Election 2012 is one for the history books. The social media history books, at least.

We've been watching television coverage of presidential elections since 1948, but -- holograms and virtual senates notwithstanding -- it hasn't changed a whole lot: mostly anchors sitting around gabbing while they wait for returns.

But on social media, a world of content and conversation exploded. The most Tweeted-about event in U.S. political history saw heavy Facebook and Instagram action, too.

The night spawned some great original content as well. One-upping Tumblr's life-GIFFing of the presidential debates, illustrator Wendy MacNaughton live-sketched the NPR newsroom on Tumblr.

Find out more in this week's episode of Freshwire's "60 Seconds of Social Media."

If you missed last week's episode about social media and Hurricane Sandy, check it out here.