YouTube's new look makes it easier for people to find your videos - but are you creating anything worth watching?
If your brand isn't taking advantage of the video revolution - 800 million YouTube users watch 4 billion hours of videos each month - you're missing an opportunity to amplify your message. Brands from Adidas to Red Bull to Expedia are figuring out how to integrate video into their marketing strategies by creating content that's more like entertainment and less like traditional advertising. Why not have fun with your marketing?
And this week, Freshwire's newest hire, former ABC World News senior producer Sarah Amos, was in London for Most Contagious 2012, an event celebrating the ideas and innovations that influenced brands throughout the year. Sarah, and Freshwire partner Bottlenose, a social intelligence tracker, were on hand to create real-time content from data gathered live on site, an exciting new trend in social marketing we expect to see a lot more of in 2013.
If you want to check out last week's episode on MySpace's makeover, it's right here.