01/21/2013 11:12 am ET Updated Dec 06, 2017

WATCH: 60 Seconds of Social Media

Did Facebook just usher in a new era of personalized search?

Facebook's big reveal this week wasn't the rumored Facebook phone as some had hoped, but Graph Search, Facebook's attempt to harness the enormous data sets it possesses toward contextual search. Want to find a local Italian restaurant that your friends liked, or find friends who like the same obscure bands you do? With Graph Search, you can.

And Bing, though not powering Graph Search itself, serves integrated Web results on the same screen.

Of course, Facebook's native search has long been criticized, prompting some, like one analyst who spoke to CNET, to say this is just Facebook "taking an unacceptably bad part of the service and making it usable." Since Graph Search is still in beta and slowly being rolled out, it may be a while before we know if Google has anything to be worried about.

Find out more about Facebook's new adventure in search in this week's episode of Freshwire's "60 Seconds of Social Media" below.

Plus, we'll show you apps that will bring President Obama's second inauguration to life in the palm of your hand.

Catch last week's episode on the future of cars here.