10/02/2012 07:36 am ET Updated Dec 02, 2012

Why Travel Needs More Social Sharing

"Hey, what did you do on your trip?" Ugh. I hate that question. It is a friendly question, but always so hard for me to answer.

Here is how I want to answer that question..."I did a lot of things. I went to a few good restaurants, but forgot their names. Went to this awesome place, but forgot where it was. I liked my hotel, but don't recall its name off the top of my head because it was awhile ago. I can look all of this up, but frankly, I don't want to go through that hassle."

After being on the asking and receiving end of this simple, yet needlessly painful question, I decided to do something about it, so I founded Irrive because I like products that simplify my life.

I know that I am not alone in this. In a recent Lab42 study I read on Mashable, over 70 percent of smartphone users post content to social media services while traveling. And I know anecdotally that those posts get the most comments and likes from friends. But with the existing services, these posts are disconnected, stuck between non-relevant posts (about the election or a football game) or simply missed by friends not checking their feed at that time.

In a world with massive amounts of content generated by my friends, there is no single source to see where my friends have gone and what they did on their trip. Irrive aims to fix that problem. Irrive is a social scrapbook that automatically organizes an individual's or group's social media content (pictures, checkins, tweets, posts, etc.) around a specific event -- travel, party, wedding, weekend adventure, etc. Each Irrive social scrapbook has its own webpage and privacy setting, so it is easy to share.

Irrive doesn't make me switch from my favorite social services because it sources content from my Facebook, Twitter, Instagram, Foursquare and Flickr accounts (with more social feeds coming soon). I can also upload photos and add posts directly to my social scrapbook. Irrive works for past as well as future adventures.

Irrive not only helps me organize my content, it also allows me to automatically pull in my friends' content from that adventure (if they agree to share it). The first version of the product is focused on organizing and sharing your content into a social scrapbook, as well as discovering friends' scrapbooks. From a friend's scrapbooks, you will have tools to build your own plans of where to go/sleep/eat for a certain city.

As more and more of your friends use Irrive, it will become more than just a place to organize all of your past or upcoming travel memories. Irrive will be a place to discover inspirational places your friends have been to, fun things your friends have done and amazing sights your friends have seen. It will become the hub of your friend's adventures and a place to check before you plan your next adventure.

And in so doing, will make that age old question "what did you do on your trip" much more fun to answer!