Marketing strategy
The marketing strategy behind disease mongering is to link a disease with a drug.
The Great Recession wasn't a blimp on our landscape. Instead, it was a long, deep, drawn out tragic affair. Abercrombie & Fitch's sales and financial performance declined and employees were laid off.
WHAT'S HAPPENING
Blogs are a great way to get started, particularly if you are a non-fiction author as you already have your book to re-purpose content into a blog or to use your book as an idea generator for your blogs.