Aerie Removed Photoshop From Ads And Sales Went Way Up

This is what girls want.
03/31/2016 03:10 pm ET Updated Dec 06, 2017

by Tyler McCall, Teen Vogue

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Courtesy of Aerie

This is what girls want.

Ever since Aerie made the promise not to heavily photoshop its models and feature all body types, the brand has been the focus of a lot of positive press. But great press doesn't always mean great sales.

Fortunately for Aerie -- and for women everywhere who want to see more campaigns of its kind -- body positivity has lead to a huge increase in sales. In 2015 alone, the brand's sales increased by 20 percent according to a report from parent company American Eagle. The #AerieREAL campaign helped push sales up by 26 percent in the last quarter of the year, a key selling time for the holiday season.

While Aerie isn't always perfect -- no one brand is quite yet -- it's making all the right steps toward including all women in the fashion conversation. Hopefully, more brands will see these results and realize that body positivity isn't just good for customers; it's good for business, too.