By Kathleen Hou
Make Up For Ever has released images of its newest campaign stars: model Andreja Pejić and actress and blogger Jamie Chung. Celebrity makeup artist Melanie Iglesias will also be the brand's pro consulting artist. At a press event announcing the news, Pejić told the assembled beauty editors, "When I was little, I would dream about what it would be like to grow up and be a woman. I didn't care if I was scrubbing toilets -- if I was doing it as a woman, I'd be happy. I'm thankful to Make Up For Ever for taking this bold step." According to WWD, Pejić is the first transgender model to front a big makeup campaign, symbolically opening the door for Caitlyn Jenner and others, too. The brand's new GIF showing the campaign images is below.
We are thrilled to announce our #BeMAKEUPFOREVER campaign that celebrates individuality & self-expression! We are partnering with 3 incredibly talented influencers: transwoman and supermodel @andrejapejic, actress and fashion blogger @jamiejchung, and #MAKEUPFOREVER Pro Consulting Artist, @melaniemakeup to live out loud: Be Bold. Be Unexpected. Be You. Double tap if you want to see exclusive campaign images!
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