12/06/2010 03:50 am ET Updated Dec 06, 2017

China's Multiple Social Media Personalities

The Social Media team for Ogilvy Beijing created this great graphic to explain the personality differences between social networks in China. Unlike other parts of the world, where Facebook or other social networks dominate, Chinese users tend to join with their peers from a similar background. Another posting that may be of interest is the Beijing team's infographic of China's social media equivalents.