CUSTOMER DEVELOPMENT

BUSINESS
Scaling Customer Development: Crowdsourcing The Research
By Elaine Chen, Contributor
Senior Lecturer and Entrepreneur-in-Residence, MIT
In the seminal book “The Four Steps to the Epiphany,” Steve Blank introduces the concept of “customer development” ― get
BUSINESS
3 Go-To Techniques For Primary Market Research
By Elaine Chen, Contributor
Senior Lecturer and Entrepreneur-in-Residence, MIT
Getting out of the building and doing primary market research has saved a great many startups from solving the wrong problems.
BUSINESS
Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
BUSINESS
How Safe Is Your Small Business From These 3 Icebergs?
By Harry Red, Contributor
Entrepreneur. Writer. Connector. Driven to help fellow entrepr...
BUSINESS
The Mission Model Canvas: An Adapted Business Model Canvas for Mission-Driven Organizations
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
BUSINESS
How To Make Your Opt-Ins Bring In Thousands Of Ready-To-Buy Clients
By Sigrun Gudjonsdottir, Contributor
Lifestyle Entrepreneur, Business Strategist, Business Coach, S...
BUSINESS
How to Talk to Potential Customers
By Harry Red, Contributor
Entrepreneur. Writer. Connector. Driven to help fellow entrepr...
When you start a new business, can you name the wisest first step? Should you build a product or service? Hire staff? Buy stock? No. First step: you talk to potential customers. To see if the pain you intend to cure runs deep enough. Period.
BUSINESS
Entrepreneurs Are Everywhere Show No. 14: Matthew Wallenstein and Jason Young
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
How and why Customer Development shapes a startup was the subject of discussion with the two latest guests on Entrepreneurs are Everywhere, my radio show on SiriusXM Channel 111.
BUSINESS
Entrepreneurs Are Everywhere Show No. 11: Pat Sullivan and Sebastian Jackson
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
BUSINESS
How a Top Startup Expert Turned a Book Into a $50M Company
By Harry Red, Contributor
Entrepreneur. Writer. Connector. Driven to help fellow entrepr...
Picture a circle. Imagine it represents your future startup, transformed into a wildly successful company.
BUSINESS
How One Customer Turned This Entrepreneur's Startup Into a Goldmine
By Harry Red, Contributor
Entrepreneur. Writer. Connector. Driven to help fellow entrepr...
Each person counts. Suppose you run a business where your prices are low. In the long run, you need a lot of customers to sustain it, right? Correct. Now -- say your first two customers can net you $20 each. Should you deliver just enough value to keep them satisfied, and no more?
BUSINESS
How to Get Your Clients to Like You
By Irina Jordan, Contributor
Founder of ARTISURN (www.artisurn.com) | Director of Inbound M...
There are a few behavioral tricks you can practice that will help you become the client magnet that everyone likes, remembers and recommends to others. Here are three tips on how to be liked and remembered by your clients.
BUSINESS
How a Young Entrepreneur Turned Her Strange Idea Into a Thriving Business
By Harry Red, Contributor
Entrepreneur. Writer. Connector. Driven to help fellow entrepr...
It sounds crazy. Start your first business at 24, straight out of college, alone in a foreign country, where you can't even speak your native language. And do it in a huge city, with no connections. Intimidating, right? But it's precisely what successful entrepreneur Irina Alionte did.
BUSINESS
How We Changed the Way the U.S. Government Commercializes Science: Errol Arkilic -- Part 1 of Episode 6 on Sirius XM Channel 111
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
In my interview with Errol, we discussed the origins of the National Science Foundation Innovation Corps (I-Corps), how and why it was created, and how it changed the way the government commercializes scientific research.
BUSINESS
Episode 1 on Sirius XM Channel 111: Alexander Osterwalder and Oren Jacob
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
The focus of our first segment was on Alexander Osterwalder's Business Model Canvas -- how and why he created it and how startups and large companies are using it to search for repeatable, scalable business models.
BUSINESS
Hear How the Lean Startup Began -- and Helped One Company Find Success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
TECHNOLOGY
5 Tips for Creating a Beautiful Product Roadmap
By Brian de Haaff, Contributor
CEO, Aha!
As Product Managers, building roadmaps is a crucial part of our job. Yet most of us still use outdated tools for roadmapping -- Excel, PowerPoint, wikis, etc.-- to try and keep several teams on track toward the same goals. It's painful. The good news is that there's a better way.
BUSINESS
Lean Innovation Management - Making Corporate Innovation Work
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
I've been working with large companies and the U.S. government to help them innovate faster -- not just kind of fast, but 10x the number of initiatives in 1/5 the time. A 50x speedup kind of fast.
BUSINESS
Doubling Down on a Good Thing: The National Science Foundation's I-Corps Lite
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
After seeing the results of 500+ teams through the I-Corps, the NSF now offers all teams who've received government funding to start a company an introduction to building a Lean Startup. Here's Edmund's description of the I-Corps Lite program.
SMALL BUSINESS
Why 'Build, Measure, Learn' Isn't Just Throwing Things Against the Wall to See if They Work
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
Using the word "build" first often confuses people. The diagram does seem to imply build stuff and throw it out of the building. A more detailed version of the Build Measure Learn diagram helps to clarify the meaning by adding three more elements.
BUSINESS
Hacking for Defense in Silicon Valley
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
Lead, follow or get the heck out of the way. In peacetime the U.S. military is an immovable and inflexible bureaucracy. In wartime it can adapt and adopt organizational change with startling speed. BMNT, a new Silicon Valley company, is combining the Lean Methods it learned in combat with the technology expertise and speed of startups.
SMALL BUSINESS
Life Science Startups Rising in the UK
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
BUSINESS
When Krave Jerky Showed up in Class With a $435,000 Check
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
I remind my students that I'm teaching them a methodology they can use the rest of their careers, not running an incubator. Every once in awhile, a team ignores my advice and builds a company worth hundreds of millions of dollars.
EDUCATION
The Big Bang: The Lean LaunchPad Explodes at University of Maryland
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
SMALL BUSINESS
Impact! NYU Scales the Lean LaunchPad
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
BUSINESS
Why Corporate Skunk Works Need to Die
By Steve Blank, Contributor
Author, 'The Startup Owner's Manual' and 'The Four Steps to th...
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