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Social media posts of friends and celebrities taking the ice bucket challenge have been virtually inescapable in the past 2.5 weeks. However, also difficult to escape has been criticism for the challenge, its flaws, and doubts about its effectiveness. Even as the evidence that it was clearly working has piled up.
If you've been on Facebook, Twitter or Instagram in the last week, you've probably seen it: countless videos of people dumping ice on themselves to help raise awareness of ALS. It's done a tremendous job at getting people to talk about a truly debilitating disease -- but that's mostly all it's done -- get people to talk.