UNIVERSITY OF GEORGIA
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Some people come out of the college experience with a degree, others with incredible stories, and others simply with a better understanding of their body's tolerance for alcohol. But some, like me, left with a newfound understanding and sense of purpose; I matriculated as a timid, confused boy and departed as a woman standing in her truth.
These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.