12/02/2009 05:12 am ET Updated Dec 06, 2017

Digital Chic: HP Launches a Boutique Within Lord & Taylor

Ever thought you'd witness the day when computer nerds morphed into style aficionados? Well Hewlett Packard has ushered it in!

In the wake of the overwhelming popularity of it's Vivienne Tam designed digital clutch, which debuted it's second edition on the catwalks during New York Fashion Week, the computer powerhouse is clearly seduced by style. Their continuing their vibrant quest to blur the lines between computers and couture with it's latest venture: The HP Boutique within Lord & Taylor. The store-in-store features an eclectic mix of shoes, necklaces, bags, and ....laptops?



Nestled between displays of the seasons must have fashion accessories are also the seasons must have laptops including the HP Envy 13, the HP Dream Screen and the HP Mini 110 designed by Studio Tord Boontje.

The store in store, which launched during Vogue's Fashions Night Out last month, ends this weekend Sunday, October 4th. Stop by to get a peak at where digital and chic meet.

Lord & Taylor, 424 5th Avenue; 10 am to 7 pm (weekends); 212-391-3344